- Finding right keyword and placing it in your website in the correct manner to achieve high search engine rankings
- Making sure your website is regularly and fully spidered by the search engines
- Submitting your pages to several search engines and get them indexed in search engines
- Submitting your pages to several directories
- Improving link popularity by giving backlinks
- Monitoring your search engine rankings as well as your competitors
- Optimising your website in an ethical manner
- Using our SEO tools to bring our website top in search engines
SEO is a step by step process. Let us see how it works with the Google search engine.
Step 1: Website modification: adding optimized content to all pages in the website. This is necessary because targeted keywords have to be added in the right density at the right places.
Step 2: Add tags: Add or make changes to Meta tags, Title tags, H1 tags, H2 tags, all in anchor text, and alt tags for images, after keywords research. Studying the previous month’s keyword usage statistics provided by the major search engines do keyword research based on which the good keywords are decided.
Step 3: Link building: Inbound links: Make the website available in about 300 directories and 90 search engines and trade forums to build up on number of incoming links to the website. All submissions are done manually including major search engines like Google, Yahoo and MSN. Multiple or repeated submissions are not necessary as most directories and search engines keep updating themselves using their robots or spiders. Reciprocal links: (Optional 5 USD per link)
Step 4: Maintenance: Report on improvement in ranking on a regular basis, Re-optimization and resubmission based on client feedback, Website statistics monitoring and conversion tracking.
building and SEO checklists.
SEO market is growing rapidly and showing steady improvement for the last 5 years
Over the past three years the search marketing industry has grown exponentially, and despite the general economic climate, it is forecasted to continue its aggressive growth over the next several years. According to a company which is in the search business, search marketing doubled from $5.8 billion in 2005 to $12.1 billion in 2007, has double again to $25.2 billion in 2011, and expected to be double again in 2012. This industry growth is obviously going to fuel the creation of SEO jobs.
The first area to look is how SEO jobs compare to traditional marketing and IT, the growth rate for SEO has been blowing away both segments. Over the past three years the number of SEO jobs has grown more than 500%, compared to marketing and IT which have only shown slight growth and remain fairly steady with the economy. Most interesting is that recent jump in SEO jobs, which have nearly doubled in the last four months. but this might just be the evidence that SEO is recession proof.
Despite all the bad economic news that has been circulating over the past couple months, it is great to see that all areas of SEO are still showing tremendous growth.
Looking at the more specialized areas of search marketing: social media and web analytics. Professionals with skills in these areas are among the most requested at Onward Search. Indeed shows that since 2005 demand for web analytics and social media professionals has grown over 150% and 250% respectively. Search continues to be an excellent area for career growth, and as the industry continues to grow we are going to continue to see a lot of new SEO jobs. All in all, we would say search marketing is a great place to be and search marketers should have very good career security for the near term.
What is SEO?
SEO is an abbreviation for Search Engine Optimization. What exactly SEO does, SEO is the method of analyzing and constructing individual web pages, as well as entire sites, so that they can be discovered, analyzed, and then indexed by various search engines.
SEO can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software. By making use of variety of information, we are able to make reasonable theories about which methods we can use in order to increase the visibility of a web site and increase its ranking in specific search results.
SEO can greatly benefit a website. It increases the chances of being in the results for the relevant keyword searches; Search engine optimization is the tool that can ensure that your site will be listed within relevant search results, and as close as possible to the top